Friday, November 9, 2007

Sochi 2014 Discusses Economic Aspects of Olympic Games with Swiss Business Community


The CEO of the Sochi 2014 Olympic Organizing Committee, Dmitry Chernyshenko, today delivered a presentation on 'Business opportunities for Swiss companies in relation to The Sochi 2014 Olympic Winter Games' at a Russian Conference for Swiss Entrepreneurs here in Zurich.

Approximately 200 participants took part this forum, representing international companies from various sectors including sport, finance, building, energy and telecommunications. This is the third in a series of speeches that Dmitry Chernyshenko is delivering across Europe with a focus on the economic impact of major sports events.

The Sochi 2014 CEO covered questions relating to the expected economic outcome of the Olympic Games in the next seven years, as well as informing the participants on the various opportunities for national and international businesses (such as partnership agreements, Organizing Committee operations and construction of infrastructure and facilities).

The Olympic and ParalympicWinter Games in Sochi provides major business opportunities for the Swiss business community who possess a vast experience in areas related to the organization of the Olympic Games. On the eve of the Russian Conference in Zurich, Dmitry Chernyshenko said: “To be in partnership, for example through sponsorships, with the Olympic Games is an ideal marketing instrument for any company wanting to enter a new market, in order to strengthen the business and political connections and launch new products. I look forward to a long and fruitful cooperation with the Swiss business community on the exciting and challenging journey that lies ahead – our journey to produce the best ever Olympic Winter Games.”

Previously, Sochi 2014 CEO took part in the "Sport 2020. Changing face of the global sports industry" conference organized by The Economist in London on October 25th. On October 30th, Dmitry Chernyshenko moderated an Olympic Conference organized by the Russian business daily "Vedomosti" that took place in Moscow.

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